Going through the stash of paper accumulated over London Fashion Week, each one is a show invite. and has something special that caught my eye. Whether it be detailed illustration, colour filled graphics, simple, small and pocket sized. But as the invites came in it did make me wonder. Even though these invites are mostly recyclable (there were a couple of printed on transparencies), that's still an unhealthy amount of foliage that goes into producing invitations for five days of fashion. The e-invites did the the rounds and there were a few of them and I'm not not dismissing then as they are a alternative but they could not compare to the paper versions. Surely there is a huge niche here for a paperless invite system akin to the micro site set up for the London College MA_STERS show 2009?
Basso & Brooke // Lou Dalton