NEWGEN Winners Announced

Mary Katrantzou / Fred Butler / Mark Fast

NEWGEN S/S 2010 winners have just been announced at London Fashion Weeks new home Somerset House in Central London. Sarah Mower announced the new winners of the BFC's NEWGEN scheme in the Catwalk, Presentation, Exhibition and Accessories categories. With BFC showing support and confidence in Brit designers with only 3 less shows than last season. There's a definate increase in supporting 'presentations', which in my humble opinion can only be a positive move. They cost far less to produce and potentially offer so much more in the creativity, brand identity and control department! What with SHOWstudio in the House I'm on the look out for a few BFC supported fashion films! Its good to see Mark Fast on the BFC catwalk again and
Fred Butler in accessories! OK so without further a do, the Winners are..

Catwalk
House of Holland
Mark Fast
Mary Katrantzou
Meadham Kirchhoff
Peter Pilotto

Presentation
Danielle Scutt
Louise Gray
LP.BG
SYKES

Exhibition
Cooperative Designs
Craig Lawrence
Danielle Scutt
KTZ
Louise Gray
LP.BG
Mark Fast
Mary Katrantzou
House of Holland
Michael van der Ham
Peter Pilotto
SYKES

Accessories
Atalanta Weller
Dominic Jones
Fred Butler
Michael Lewis

PS people..
Although we're loving the support given by Topshop, BFC, LDA etc.. etc we're missing the mix and blend, the fusion that London is famous for. We're a ridiculousy diverse epicentre! wander around the stands at Graduate Fashion Week, the halls at Central Saint Martins, London College of Fashion, University of Westmisister and the capitals surronding streets its hard to miss it.

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