Cult.. iconic ! Japanese street-wear brand, A BATHING APE® are moving back home to Soho following their temporary 6 months residence at 'Nowhere', Dover Street Market. Good excuse to re-launch their first European flagship store, which will open for business tomorrow.. 18th July 2009. The road to cult status has been a sixteen year journey, with the support of a loyal fan base, obsessive followers and the long queues of fans waiting over night to secure limited edition pieces A BATHING APE® is a bonafide international fashion success story.
The new London store commissioned by BAPE® Founder NIGO®, has been designed by Masamichi Katayama founder of interior design firm Wonderwall, who has interests in a wide range of pursuits around the world in design including architecture and product design. And has collaborated with BAPE® on the brands international outlets in New York, London & LA. The brand new store has been re-built within its former 4 Upper James Street premises to NIGO®’s exacting standards using aluminium, stainless steel, & neon materials to create a BAPE® aesthetic for clean lines with a certain playfulness.
a few followers waiting in line.. !
At the heart of the BAPE® cannon, fashion had always been intended as a concept tightly interlocked with a myriad of other subcultures including music, hobbies, art, architecture and design. The new collection owes its transformation and mutation to the power of graphic design. With the core focus on menswear including tailored pieces, shirting, watches, ties, socks & underwear. Look out for limited edition inventory and basic items such as t-shirts, jeans, and hoodies and of course exclusive items only available to purchase in the UK including t-shirts, BAPE® STA & other BAPE® footwear.