Njal the biggest and the..

faux fur jacket by nina nikicio / leather jacket by gemma slack

Re-blogged direct from NJAL's newsletter they've just announced that as of this month NJAL ..Not Just a Label is giving ALL its designers the opportunity to directly sell their pieces, transforming each lookbook into individual online stores. Be ready with your plastic thats because thats the entire NJAL stable!

No retail politics, picky buyers or expensive distributors, but direct contact between shoppers and creators. With NJAL's thorough quality control and distinguished customer care, online shopping will be even more exciting! The entire selection launches in December, supported by an A-list celebrity curato.. any clues as to who that might be ?

London College of Fashion alumni footwear designer Sophie Cox sharing the delights of studying at UAL.

images courtesy of NJAL

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