Part of my research at the moment involves exploring effective advertising as eyes turn to the moving image, the jury remains out on print advertising. However the tried and tested celebrity advertising formula is still working across any format. If sweet Georgia May is a face that the young amongst us might relate then it's a case of like mother like daughter. Georgia May is the youngest daughter of Mick Jagger and Jerry Hall Georgia May. She's following in the footsteps of her mum's early modelling career and is the new face for Versace's Spring / Summer 2010 women's advertising campaign shot by Mario Testino.