Searching for Jimmy Choo's

Jimmy Choo have a new addition, they're launching their first trainer collection. To wet the baby's head (so to speak!) the Choo family have launched a city wide interactive treasure hunt on Foursquares that will take you around some of London's cooler spots. We can give you the heads up on the Saatchi Gallery and Shoreditch House. The trainers will update you on their whereabouts in real time (wonder if there's a mobile app to??). And if they check into a venue near you, you can catch them to keep them. Spread the word, tell you girlfriends with the same shoe size (so you can bag, borrow or steal them!)

Follow the trainers on:

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