From The Ground Up..



Wendy over at Nowness just sent over a link to their latest behind the scene story, the birth of Ralph Lauren's new Paris flagship retail space on the Boulevard Saint Germain. Shot by on  time lapse photography the short film by German architect Helmut Hutter shows the men at work renovating the store from the foundation up, a process usually hidden behind construction boards. There's also an exclusive interview with Ralph Lauren talking about his new store and his love of Paris. 


via Nowness

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