PUMA Rewind Forward" is a series of events that will tell the PUMA Archive story in a fun and interactive way no museum exhibits here!)
15 Minutes commissioned Creative Directors from the areas of design (Eat Sleep Work/Play, Inventory Studio and The Klassnik Corporation) and music (Ninja Tunes’ DJ Moneyshot) to be the visual and sound brains of the project and to create a Rewind Forward vehicle .. they came up with a ‘Pop-Out’ shop, made from a bespoke fitted truck.
Seating, storage and TV screens all pop-out of the truck’s framework to form an outside space. Banging music tracks, exclusively mixed and mashed-up, will play from within the truck, and there will be opportunities to win PUMA Archive products at each event.
The Rewind Forward art truck will travel to London, Manchester and Liverpool. Look out for it pitched up in some unexpected venues! Keep an eye on PUMA’s official facebook page for dates and venues www.facebook.com/puma.