Y-3 NYC Painted Billboard

Our second fashion film for today is a time-lapse video produced by Y-3 showing the creation of the brand’s billboard in New York City’s Soho neighborhood on the corner of Houston Street and Broadway. The third is the Spring/Summer 2011 campaign film, the opening images include model Jacob Coupe the inspiration for the billboard. The billboard was painted by Colossal Media Group (spray.. hand painted.. we're not sure) either way its a daring efforst. Shot by Jacob Sutton and styled by Jay Massacret. This is a high-speed video showcasing the painting being done over a few days time compressed down to one minute. Video directed by Aaron Wesner.

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