America's Next Top Model does it, Nivea, Colleenand Gok do it. Kimora Lee Simmons has done it in the Fab Lane, even I've tried it. After years of dancing round the traditional agency model casting route the London College of Fashion are also doing it to. This year the models buzzing around the corridors for the BA (Hons) Design and Technology catwalk go-see's will not be girls and boys armed with folio's,showing their walk, campaign and cover tear sheets. There will be none of the expectations of professional model credentials or even that she'll know how to work a look at the end of the catwalk for the photographers in the pit. No agency contact cards, model sheets or the confirming of first and second options on the favourite face.
It's a highly risky strategy, they'll have no idea what's coming but do it they must! Shake up their model selection process and cast from the streets of London from people like us ! This year the creative and marketing teams responsible for producing the end of course catwalk shows have decided to have a go at casting professional looking models via an open casting event called London College of Fashion Loves You.
Available 9.00 am – 2.00 pm on Saturday 21 May and all day Tuesday 7 June 2011 *Looking for individuality, image and uniqueness*
You'll need you to register by emailing your NAME, AGE, HEIGHT, DRESS SIZE and your CONTACT details along with a head shot email@example.com by Monday 16th May. Successful models will hear from the panel by Wednesday 18 May.