Part two in the LCF Loves You street cast project posts. By now you know that I feel a certain affinity to the whole idea of seeing fashion on real people in fashion promotion (and for more than just for a mainstream audience) I reason that it offers a fairer chance to at least size up 'more' in terms of potential new faces especially where size and ethnicity are concerned. Two it's a transparent process that encourages diversity, purely because its 'open call' and everyone and anyone is welcome. For a university like the London College of Fashion with an international reputation that in itself brings a set of challenges and opportunities.
The model criteria set by the production team stated models had to be "legwork going on behind the scenes wondered whether 6 hours would be enough time to get turn the street casting around? Well, it turns if you know exactly what your looking for casting 20 models from 80 hopefuls before lunch time is pretty .. easy, at least that's how looked. So let me get out the way and introduce the finalists in numerical order (based on the time they arrived at the casting). Here are 19 of the 20 models (one got away!) street cast and booked to walk alongside professional agency models in the London College of Fashions BA 2011 catwalk show. Look out for that in part LCF Loves You part three!
ASHLEE JADE BROWN