Losing You Solange Knowles x Melina Matsoukas

Solange Knowles x Losing You Directed by Melina Matsoukas

How completely refreshing is this piece of work Solange Knowles Losing You directed by Melina Matsoukas. We've been following Solange's buzz and love that the Losing You video, has quite naturally led to this afro'centrically inspired creation. We loved the Suck & Blow teaser, you know we were waiting to see what happened next with party game right! The final video filmed in Cape Town South Africa was directed by the talented Melina Matsoukas, we love this lady's direction always strong and articulate, goes in an entirely different direction from the teaser. Beautifully shot and put together, zestyplayful, it's nod to retro-African chic take warms the cockles of our Afro hearts. If you're plugged into the neo-Africa style movement you'll be tickled as we were to see Solange styled as a lady Sapeur. Love that these scenes referencing "the abstract and elegant Le Sape Society (Society for the Advancement of People of Elegance) sapeur as documented by Daniele Tamagni in his book the Gentleman of Bacongo" we're guided by the photographer himself. Love that liberating feeling watching natural haired black girls jumping in the pool.. without swim caps! (afro'heads gasp!) yes they did it. Wardrobe is our thing, on point, like flipping through the pages of tumblr style mag (if it existed) So who styled Losing You ?? searching for full fashion credits, wouldn't be at all surprised if Solange styled it herself.. While we're searching, we're doing the Solange 212 bounce round the office with the fabulously beautiful Every Day People & crew 

ps Check out some of our favourite scenes converted into gif's by Fierce Monster. 

Gifs by Fierce Monster
Losing You moodboard taken from My Damn Blog by Solange Knowles

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